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Sailors’ Society appoints Sara Baade as new CEO

7 Jul, 2020

Experienced charity leader takes the helm “at time of great innovation”

Global maritime charity Sailors’ Society is pleased to announce the appointment of Sara Baade as its new Chief Executive Officer, starting in September 2020.

Sara has a strong background in management and strategic policy and brings extensive experience in leading an international welfare charity from her current role as CEO of The Army Families Federation.

Her career also includes working as a senior civil servant for the Department of Business Innovation and Skills, a directorship at the charity UK Skills and substantial experience in investment banking.

Sailors’ Society’s Chair of Trustees, Peter Swift, said: “We are delighted to have secured such a strong candidate to take over and build on Sailors’ Society work providing a lifeline for seafarers and their families around the world.

“Our new CEO joins us at a time of great innovation, as we offer new virtual services to complement our traditional roles, including our industry-leading Wellness at Sea programme and our family outreach.

“Sara is admirably equipped for the challenging role of developing and building the Society while securing our sustainability in the current and future environment. We look forward to welcoming her onboard as we chart our future course.”

Sara said: “Sailors’ Society is a charity that not only delivers a real positive difference to seafarers, but also to the wider seafaring community and I couldn’t be more honoured and excited to join and lead the charity going forwards.”

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